Last month we introduced a term of measuring success called ROE, return on expectations. It is common practice for businesses to seek qualified ROI (return on investment) information when buying a product or service. Cosmopolitan often provides diligent calculations of long-term and short-term benefits with estimated ROI data when helping potential customers evaluate our services. During this exercise, we also help define and clarify the ROE. Return on expectations enables you to set the parameters of success and set the real value of meeting your business needs. It is putting up the goal post and eliminates misunderstandings and the need for continuous clarifications. Setting proper ROE helps everyone to work on achievements, benefiting the contact and providing a winning relationship for all. First appeared in our March 2013 newsletter.