Cosmopolitan Medical Looks at Importance of ICE

You may have heard of a new campaign sweeping across The United States right now, known as ‘ICE’. Standing for ‘In Case of Emergency’, the ICE Campaign has been spurred to a new level of national awareness by emergency first responders who face a common problem: who to contact in case of a medical emergency. These days, almost everyone involved in a motor vehicle accident, or other emergency requiring medical transport, is found with a cell phone on their person. Theoretically, this should serve as an easy way for first responders to contact family or close friends; however, due to general labeling in cell phones, a preferred emergency contact is often hard to identify. The Rise of ‘ICE’ As a way to merge cell phone prevalence with the needs of paramedics, the ‘ICE’ Campaign is encouraging citizens to store one or several numbers in their cell phones under the name ‘ICE’. While checking a person’s cell phone for emergency contacts is already a common practice among paramedics. Public awareness has not become prevalent enough to make this a common habit among cell phone users. By labeling emergency contacts as ‘ICE1’ or ‘ICE2’, accident victims – who may not be able to speak for themselves – can let first responders know who to contact immediately. Cosmopolitan Encourages the Use of ‘ICE’ If a client of ours has no emergency contact, or is unable to provide an emergency contact who will always answer the phone, Cosmopolitan Medical Communications encourages our clients to list us as their ‘ICE’ contact. Taking advantage of our guaranteed 24/7 presence, procedural knowledge, and professionalism, we are able to not only be a guaranteed ‘ICE’ contact, but also able to carry out specific instructions provided by our clients in advance should an ‘ICE’ call ever come in. This is just one way that we are committed to improving quality of life for all those we come in contact with.
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